Content strategy and content planning are two related but distinct aspects of creating effective web content. Content strategy refers to the overall approach and goals of content creation, while content planning refers to the specific tactics and processes used to execute that strategy.
Content strategy involves developing a long-term plan for creating and managing content that aligns with the goals and values of the organization. This includes understanding the target audience, identifying the types of content that will be most effective in reaching them, and establishing a brand voice and messaging strategy. Content strategy also includes considerations around content governance, including how content will be created, managed, and maintained over time.
Content planning, on the other hand, involves developing a tactical plan for creating and publishing specific pieces of content. This includes tasks such as researching topics, developing outlines, creating content calendars, and managing workflows.
Both content strategy and content planning are important for building an effective web presence for your company or organization. However, content strategy should come first, as it provides the framework for all subsequent content planning activities. Without a solid content strategy in place, content planning can become disconnected from larger business goals and fail to deliver meaningful results.
In summary, both content strategy and content planning are critical components of creating effective web content. However, content strategy should be prioritized as it provides the foundation for all subsequent content planning activities, and ensures that all content created aligns with larger business goals and values.
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