Both building a list and driving traffic to make sales are important for an affiliate marketing campaign, but the focus may depend on the specific goals of the campaign and the niche.
Building a list can be beneficial for long-term success in affiliate marketing as it allows you to capture the contact information of potential customers and build a relationship with them over time. This can lead to repeat business and increased revenue. Additionally, having a list of subscribers can provide a source of traffic and potential customers for future promotions.
Driving traffic and making sales, on the other hand, is essential for generating revenue and immediate results in affiliate marketing. This involves promoting products or services to a targeted audience and encouraging them to make a purchase through your affiliate link.
In general, a balance between building a list and driving traffic to make sales is ideal. You can build a list by offering valuable content and incentives in exchange for email addresses and then promote affiliate products to that list. Additionally, you can drive traffic to landing pages and promote affiliate products to that audience, while also offering opportunities for them to join your email list.
Ultimately, the best focus for an affiliate marketing campaign will depend on the niche, target audience, and specific goals of the campaign. It's important to continually test and optimize your strategies to achieve the best results.